By Ryan Parsons | Image property of 20th Century Fox.
X-Men: The Last Stand
The cable network FX has fallen in love with film. Not that you can blame them considering FX's campaign of scheduling films in primetime slots has propelled the network to double-digit Nielsen gains for the first half of the year. Sticking to their guns, FX has recently purchased an entire basket of films including X-Men: The Last Stand and Superman Returns.
X3, Superman Returns Go FX
According to Variety, has been dishing out large sums of money to purchase exclusive rights to the latest box office releases. A strong $90 million went to 20th Century Fox for nine titles including X-Men: The Last Stand and Ice Age 2: The Meltdown.
FX schedules theatrical movies in primetime five days a week.
Movies are vital to FX's programming blueprint because it has not bought any of the high-priced off-network hours that its main cable competitors have accumulated.
FX will shell out 10%-12% of domestic box office for the 20th Century Fox titles. Cabler license fee on X-Men: Last Stand has been capped at $24 million. (The film grossed $233 million in the U.S.)
As part of the overall deal, FX has agreed to allow 20th to carve out a window for a broadcast network to buy any or all of the nine movies. If the carve-out is for one or two runs of a particular title in one year, FX will be able to add that year onto the backend of its four-year contract.