Discovery Atlas
Discovery Atlas Premieres October
Discovery Communications launches Discovery Atlas, a global media event that transports viewers to 30 countries around the world using captivating photography, high quality production values and high-definition technology to capture the world like never before. Rich in scholarship and majestic in visual beauty, Discovery Atlas is the latest global initiative by Discovery Communications that helps viewers explore their world and satisfy their natural curiosity.
Over the next five years, this extraordinary narrative will focus on the rich cultures, geography and natural phenomena of some of the world’s oldest and most diverse countries. The journey begins Sunday, October 1, 2006, at 9 PM (ET/PT) with the global world premiere on the Discovery Channel and Discovery HD Theater of Discovery Atlas: China Revealed, as narrated by Emmy award-winning actor James Spader. China will be followed by explorations of the people, cultures and lands of Discovery Atlas: Italy Revealed (Sunday, October 8), Discovery Atlas: Brazil Revealed (Sunday, October 15) and Discovery Atlas: Australia Revealed (Sunday, October 22). All programs begin at 9 PM (ET/PT).
“The goal of Discovery Atlas is to create the most complete visual record of the history, civilization, geography, industry, technology and people of the world,” said John S. Hendricks, founder and chairman of Discovery Communications, Inc.
“Discovery Atlas brings incredible depth and scale to the most fascinating countries, capturing what is at the very heart of Discovery: creative storytelling and the joy of learning something new. We hope this project will bring greater understanding and learning about the world as we offer Discovery Atlas content through the company’s worldwide media and educational platforms.”
“Perhaps more than any other program this year, Discovery Atlas is emblematic of Discovery Channel’s core mission. Traveling to 30 countries over the next five years, this project will show viewers the world through the eyes of its people. Amazing clarity and innovative storytelling using the people within these countries will offer Discovery viewers a rare perspective and insight into the world around us,” said Jane Root, executive vice president and general manager of Discovery Factual Networks Group.
Discovery Atlas is Discovery Communications’ most ambitious global project to date, touching every division of DCI. Discovery’s International Networks will broadcast global world premieres in more than 170 countries and territories, and Discovery HD Theater will simulcast each Discovery Atlas special, illuminating each country with the latest in stunning, high quality HD technology.
Discovery Education will add Discovery Atlas video to its robust education offering via COSMEO, the new online homework help tool from Discovery Channel, as well as to its unitedstreaming product, which is the leading educational digital video-on-demand service and the only service proven to increase student achievement. Discovery Atlas branded subject areas featured on both COSMEO and unitedstreaming include culture, economics, industry, technology, religion, the arts and geography. Discovery Commerce will offer Discovery Atlas DVDs and HD DVDs in Discovery Channel stores and via its online store (shopping.discovery.com).
Discovery Atlas will premiere Sunday, October 1st, 2006, at 9 PM.
Stay tuned for updates.
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