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Weekend Box Office Overview 10-10

Published October 10, 2005 in Box Office
By Vince Palomarez | Images property of respective holders.
Wallace and Gromit Poster Wallace and Gromit: The Curse of the Were-Rabbit takes the box office.
Hey folks! Here are the box office totals for the weekend of October 7-9:

October 10 Box Office Overview


1. Wallace and Gromit: The Curse of the Were-Rabbit ($16.1 million, 1st week of release): This was a no-brainer. You knew that with the lack of family films out in the theaters right now anything that was family oriented would make a killing. What surprised me the most was how not only was the majority of Wallace and Gromit’s audience families, but there was also a huge percentage of adults who showed up to see this. That is definitely a positive sign for Dreamworks who may had some reservations about the appeal of little known Claymation characters in a CGI dominated field. With unanimous positive reviews and a $16 million opening weekend, I’m pretty sure they can rest easy now. I’m expecting Wallace and Gromit to follow in the footsteps of its predecessor, Chicken Run. Both films had similar opening weekends (Chicken Run debuted with $17 million) and both have the same kind of buzz going for them. The only roadblock Wallace and Gromit may have is unlike Chicken Run which was solid during the summer; W&G’s run is in the fall where the majority of its audience is in school. It’s going to take a tremendous amount of word of mouth to get it to the $100 million mark that Chicken Run reached, but it should get fairly close. Expect it to finish its run around the $75-85 million mark.

2. Flightplan ($10.7 million, $60 million total): I think I’ve finally figured out the formula! Take one part Jodie Foster, add some sick or missing child, put her in one cramped location, throw in some suspense and SHAZAM…..instant hit. It really amazes me how well Flightplan has performed so far. Sure it didn’t retain first place like it did the previous two weeks, but with only a 27% drop from last weekend that’s really nothing to complain about. Jodie Fosters name was one that I never really considered had the drawing power to push a movie to blockbuster status, but if you look at the success of Panic Room and now Flightplan I may have to change my beliefs. If Flightplan continues to drop at such a low rate it can expect to enjoy a lengthy stay in the top 10 and perhaps a chance to hit the $100 million mark that studios love to brag about.

3. In Her Shoes ($10 million, 1st week of release): For a film that wasn’t heavily advertised and really isn’t that appealing to mass audiences having labeled itself as a “chick flick”, it was quite a shock when I saw that In Her Shoes took in this much. This film was a huge change of direction for everyone involved so you can understand why Fox studios were a little apprehensive with releasing this in so many theaters, but strong reviews and Cameron Diaz’s appeal helped get this film a very solid opening weekend. Don’t expect a repeat performance next weekend. While Director Curtis Hanson enjoyed huge success with his previous film 8 Mile, I’m expecting In Her Shoes to follow the path of one of his other critical darlings, Wonder Boys.

4. Two for the Money ($8.3 million, 1st week of release): Perhaps audiences enjoyed Al Pacino’s performance in The Devils Advocate so much that they had to see this film hoping for a similar performance because there is no freaking way I ever expected this film to do so well. Sure $8 million isn’t blockbuster territory, but for a film that only had a 17% approval rating on rottentomatoes.com, $8 million is definitely a plus. This movie has bomb written all over it and I wouldn’t doubt it winning the biggest drop of the week award next weekend. The folks at Universal can’t be too happy about this especially with their other big release Serenity looking like it’s headed out the door in the near future. With a huge theater count (it’s currently being played in 2,400 theaters), the appeal of three big stars (Al Pacino, Mathew McConaughey and Rene Russo) and a very small budget ($35 million), Two for the Money can maybe squeak in another $10-$15 million and hope for the best when it goes to DVD in a month.

5. The Gospel ($8 million, 1st week of release): I had heard nothing about this film until just this past weekend. There was almost zero buzz for this film and it got some pretty weak reviews (24% at rottentomatoes.com), yet it surprised everyone by taking in $8 million in only 969 theaters. That’s an average of $8,000 per screen and is by far the best total out of anyone in the top 10. This film found its niche audience and hopefully the people that saw this can keep that word of mouth going. The big test for the Gospel will be next week when it increases its theater count and we shall see if it can continue to capitalize on its strong weekend. Even if it does fail the folks a Screen Gems could care less. With a budget of $4 million, The Gospel has already doubled its production budget so whatever it makes from here on out is gravy.



Serenity Poster Flightplan is doing better than Serenity... what the?
The rest of the pack:

6. Tim Burton's Corpse Bride $6.5 million ($42 million total)
7. Waiting $5.7 million (1st week of release)
8. A History of Violence $5 million ($16.7 million total)
9. Serenity $4.9 million ($17.5 million total)
10. Into the Blue $4.8 million ($13.8 million total)

Looking at the bottom half of the top 10 two films performed about what I expected, two others shocked and saddened me at how bad they performed and one debut proved to me that there is an audience out there that will watch anything with dick and fart jokes.

The Corpse Bride and Into the Blue finished about where I expected them to be, but what surprised me the most was the amount of its audience Into the Blue managed to keep. For a film that had low expectations and was pushed back numerous times, audiences are still coming back to check it out and the 32% drop from last week is proof of this. Expectations were higher for The Corpse Bride and seem to be living up to those standards dropping only 34% from last week and bringing in another solid $6 million at the box office. In 4 weeks at the box office, Corpse Bride has taken in a total of $42 million which may not be blockbuster material, but it's good enough to make this film a solid money maker for Warner Bros….which is more than I can say for the films in the 8 and 9 spot.

Looking at the totals for both Serenity and A History of Violence makes me wonder exactly what the rest of America is thinking. Two films with lots of positive buzz and strong reviews are performing far lower than what they should be; with Serenity being the biggest tragedy. While the TV version of Serenity may not have been a big hit with audiences I was really expecting this film to take off and start a new Sci-Fi franchise to replace ones that have left us. Apparently the rest of America didn't agree with me because they are staying away from this film like it was the plague. A 51% drop from last week shows that audiences want nothing to do with Serenity at all and it just saddens me because people are really missing out on a good film. Lack of a name cast, a horrendous advertising campaign and a lack of interest in anything Sci-Fi that isn't named Star Wars are all factors in its weak performance so far, but I was really expecting the word of mouth to help this film out based on the audience reaction I saw when I watched the film last week. Serenity is more than likely headed out of the top 10 in the next couple of weeks unless a miracle happens. Hopefully all the Whedonites can give this film the success and credit it deserves when it eventually goes to DVD because this film shouldn't be missed. A History of Violence's performance on the other hand is a little more puzzling to figure out. Here is a film with lots of Oscar buzz and huge success on the festival circuit that can't seem to bring the people in. A 36% drop from last week isn't a bad thing, but I was expecting this film to stick around the top 5 a little longer. How is it that audiences will pay to see a well past his prime Al Pacino ham it up on screen (cause that's all he does nowadays) and not a cerebral thriller that is a critical darling?

Rounding out the bottom 5 is Waiting, a new film starring Ryan Reynolds (Blade Trinity, Van Wilder) that resurrects the generic dick and fart comedies of the 80's and 90's. We've seen these types of films done thousands of times over and yet they still manage to bring in decent money. $5 million may not be a lot for other films to cheer about, but with a production budget of only $3 million, the makers of Waiting can party in the streets as they will more than likely triple their money back by the time the film ends its run in the theaters.

Last weeks predictions:

1. Wallace and Gromit: The Curse of the Were Rabbit $18 million
2. Flightplan $9 million
3. Serenity $8 million
4. A History of Violence $7 million
5. In Her Shoes $6 million

Well…..if I can find anything positive in my predictions it would have to be that I came fairly close to accurately predicting the totals for the top two films. Again, I miscalculated audiences love for all things Pacino and a small film that flew underneath the radar. Typing this out last week, I knew my love for Serenity and A History of Violence would get me into trouble, but I was hoping (as were the majority of people who e-mailed me their predictions, thanks guys!) that the rest of America would think like I think and make those films the success they deserve to be.

Congrats go out to Brian Fey for coming the closest this week to the actual box office totals. Brian was the only one who guessed Two for the Money would be in the top 5 and that was good enough to win it. Congratulations Brian!

Brian's picks:

1. Wallace and Gromit: The Curse of the Were-Rabbit $20 million
2. Flightplan $10 million
3. In Her Shoes $8 million
4. A History of Violence $7 million
5. Two for the Money $7 million

Domino Domino steps up to plate.
Box Office predictions for next weekend:

1. Elizabethtown $17 million
2. Domino $14 million
3. Wallace and Gromit: The Curse of the Were-Rabbit $10 million
4. The Fog $10 million
5. Flightplan $7 million

I want to hear from you guys what you think the totals are. Agree with me? Disagree? E-mail (vince@canmag.com) me your totals and I'll post the person who comes closest to the actual totals.

Stay tuned for updates.


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Vince Palomarez
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