By Ryan Parsons | Image property of Universal Pictures
Hollywood may soon learn that having a Christian theme, though even if not entirely apparent, can help give a little boost when it comes to box office numbers. Heck (hell would have been inappropriate), Passion of the Christ has already proven that religious marketing is just as good, if not better, than your standard trailer or TV spot.
Both King Kong and The Chronicles of Narnia had solid box office numbers over the New Year weekend with increased box office receipts from the weekend before. However, King Kong was only able to increase its weekend numbers by just under sixteen percent compared to Narnia's thirty percent.
Thanks to the increase, The Chronicles of Narnia (~$32,800,000) was able to pull in just over a million dollars more than King Kong (~$
31,591,000) during the holiday fanfare.
As mentioned above, Narnia has found added success by being considered a Christian-themed film. The film is also an easy solution for families looking to see a movie that all ages can enjoy; bloodless battles. The fact that Chronicles of Narnia is also an entire hour shorter than King Kong may be causing some to decide that they don't yet have time to see a big ape capture the hearts of moviegoers.
Having seen both films, I can easily say that King Kong is the better show. Hopefully a strong word of mouth will continue to help keep the numbers high for the following weeks. We first thought King Kong might have box office numbers similar to Titanic; where it starts small and continues to grow for the first few weeks. However, if King Kong can't maintain the numbers it made this week for next weekend, that theory will go debunkt.
King Kong and The Chronicles of Narnia are out in theatres now.