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Lemony Snicket's Reigns as Box Office King

Published December 20, 2004 in BOX OFFICE
By Ryan Parsons | Box Office numbers from Box Office Mojo, image property of Paramount
Count Olaf [Jim Carrey] working to create the perfect family.
As most should have been able to guess, Lemony Snicket's a Series of Unfortunate Events was the hot ticket for the week of Dec. 17-19th. However, Lemony Snicket's seems to have smoked the competition by an amount that was pretty far beyond predicted. I'm not necessarily saying that Jim Carrey's Lemony Snicket's made a lot, it is just that the competition did not fair well this weekend... especially the new releases.

Spanglish and Flight of the Phoenix Cannot Fight Lemony


I figured Spanglish would only do so-so, Adam Sandler is still recovering from his horrible Christmas animated flop, Eight Crazy Nights. Flight of the Phoenix, on the other hand, had a horrid opening. With a little over five million over opening weekend, Fox better starting reviewing their marketing strategy.

I say this because I feel that the film suffered most because of strange marketing. All the trailers and TV spots showed exactly the same thing from Flight of the Phoenix-- almost everything. After watching the trailer for the film, I felt I knew everything about the story from beginning to end. Plane crashes, they plan to build new plane, storm hits and causes trouble, sand people with weapons harass the stranded survivors, plane must take off in the end for them to survive. I think I just mentioned the whole film, with little to no surprises.

The next problem was television promotion. The only time I saw real money being dumped into Flight of the Phoenix was during an episode of LOST. Almost every commercial for the hour-long episode was for Flight of the Phoenix; no joke.

Ocean's Twelve Holds On


Even though Ocean's Twelve has been bombarded by mixed reviews, it still was able to keep the viewers coming for another week. Ocean's Twelve was second place for this weekend with a gross of $18.2 million.

Read my Ocean's Twelve Review

Lemony Snickets Takes the Weekend Gross


As stated above, Lemony Snicket's a Series of Unfortunate Events was the number one film for this weekend with a gross of $30.2 million. The reason for the success of this film can be found in two reasons: Jim Carrey and an already-existent fan source for Lemony Snicket's.

Just to point out: The Polar Express is one hell of a holiday survivor, Blade: Trinity loses about 60% by second weekend.

Here are all the updated box office numbers:

Movie   Weekend Gross   Total Gross
Lemony Snicket's A Series of Unfortunate Events   $30,200,000   $30,200,000
Ocean's Twelve   $18,260,000   $68,660,000
Spanglish   $9,000,000   $9,000,000
The Polar Express   $8,550,000   $123,569,000
Blade: Trinity   $6,600,000   $35,411,000
National Treasure   $6,110,000   $132,835,000
Christmas with the Kranks   $5,700,000   $62,306,000
The Flight of the Phoenix   $5,150,000   $5,150,000
Closer   $3,500,000   $18,952,000
The Incredibles   $3,263,000   $237,121,000

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Compiled By (Sources)
Ryan Parsons
Sources: Box Office numbers from Box Office Mojo, image property of Paramount
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