By Ryan Parsons | Image property of New Line Cinema
Snakes on a Plane Logo
When we first heard of the film Snakes on a Plane it was hard not to chuckle. Well, we are still chuckling and so are the fans as well as the execs at New Line Cinema. In a wave of hype that burst upon the internet, Snakes on a Plane has just become New Line's best bet at surprise money.
Now that the film has a cult-like following, New Line has been doing all they can to polish, add gore and up the rating on the film.
All this for Snakes on a Plane?
Snakes on a Plane Slithers Along
With all the recent excitement around Snakes on a Plane -- though nobody can give a certain reason on why exactly this buzz has spawned -- New Line Cinema did hope to move the release date of the film up. It is impossible to tell how long positive hype can last and the picture house was more than ready to cash in. Unfortunately for them, this summer's blockbusters are more competitive than three male bar patrons fighting for the same girl. Without a window to slide into, Snakes on a Plane had to keep its August release date.
Now all New Line needs is the internet to keep feeding into the hype.
Entertainment Weekly recently took a look at the popularity surrounding Snakes on a Plane and admits that it is astounding.
Admit it: The mere thought of Samuel L. Jackson dropping F-bombs while swatting away plane-hijacking serpents makes you giddy. You're not alone. Snakes on a Plane-mania has hit America.
Still months from release — it finally arrives in theaters Aug. 18 — the film reached a fever pitch on the Web in the past month. Originally considered nothing more than a grade-A punchline by many, including this magazine, the $30 million-plus movie is now New Line's best and only shot at a summer blockbuster. Which leads to one really slithery question: How the hell did a film destined for B-movie greatness become one of the most talked-about flicks of the year?
The uproar over the title drew heat, hilarity, and attention to the flick. The joking turned into pythonic obsession, however, when a series of snake-filled production stills leaked onto the Internet. From there, it was a marketing executive's dream: a totally organic, fan-driven phenomenon. And one that keeps uncoiling. ''Somebody the other day had a Sudoku based on Snakes on a Plane, '' says Brian Finkelstein, creator of Snakesonablog.com, a fansite created Jan. 12 that now gets as many as 15,000 hits daily. ''People write poems and songs.'' At last count, Cafepress.com had 1,055 unofficial products inspired by SoaP, and sites like Defamer.com post film updates almost weekly.
Though New Line does worry how long the hype will last, a couple of properly placed trailers should ensure that the Snakes hype slithers through the summer.
Snakes on a Plane comes to theatres on August 18th.