By Ryan Parsons | Image property of Columbia Pictures
RV
Everybody has that buddy that either went overkill on the spray-on-tan or the fake-and-bake in preparation of a summer vacation. Unfortunately for him or her, all backfires when the friend takes off their shirt to a burnt orange mess and giggling whispers. Though I don't know what exactly Columbia Pictures was thinking with their comedy RV, I initially predicted that the film would leave Robin Williams exposed to people laughing at him rather than with him.
The film struck theatres this weekend and, well, I'll just shut up.
RV Takes BO
Thanks to the lack of any big new releases this weekend, RV was able to pull in a respectable $16.4 million. Starring Robin Williams, Kristin Chenoweth, Jeff Daniels, Tony Hale, Cheryl Hines, Josh Hutcherson and Jojo Levesque, RV tells the story of a father (Williams) who takes his family kicking and screaming on a road trip in a rented RV. With families looking for the next release to take the kids to, RV became the entree of choice.
The only film that was able to come close to RV was Paul Greengrass's highly controversial film United 93. It looks like curiosity was enough to bring in $11.6 million. Based on the doomed Flight 93 on 9/11, the film was a toss up on whether it would draw crowds or push them away. Maybe some strong word of mouth will enable the film to pull in a similar amount next week.
The Sentinel suffered with a drop of 47% and a take of $7.6 million over the weekend; bringing the total domestic box office earnings to $25.5 million. I guess too many people were busy watching reruns of 24.
Disney didn't have too high of expectations for their latest release Stick It. Crossing their fingers for a $9 million take, the studio is now celebrating with $11 million over the weekend.
Though the weekend felt soft, it has still been labeled another strong weekend according to the Nielsen EDI estimates. According to the report, the box office numbers for last weekend are up 11% from last year. With the big hitters beginning next week, start thinking of the 'box office slump' as a piece of history.
And speaking of big hitters, this weekend was probably the last weekend for any of the little guys to make a decent amount of money. Beginning May 5th with Mission: Impossible III, the summer movie season will officially begin.
Add to Heffee!
