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Alfred Molina on Da Vinci Hype

Published May 18, 2006 in Movie Interviews
By Fred Topel | Image property of Sony Pictures
The Da Vinci Code Alfred Molina in The Da Vinci Code
Alfred Molina is no stranger to movie hype since he played the villain in Spider-Man 2. With a role as The Da Vinci Code’s Bishop Aringarosa, Molina enters hype territory once again.

Molina on Da Vinci Code Hype


“I think the amount of interest in this film certainly is equal to the amount of interest in Spider-Man 2, but I think the amount of interest in that was almost a foregone conclusion in the sense that there was already a built in core audience of Spider-Man fans,” Molina said. “And also because it was number two, there was a great sort of expectation that already had built up from a couple of years before, from number one. So I think that really was a case of just knowing how to wrangle that audience and how to wrangle that interest and to make it.”

Of course, 60 million Da Vinci Code readers could give even the most obsessive comic book geeks a run for their money. “I think this was probably a bit more of a gamble because although the book had been a huge success, it’s never a guarantee that just because the book’s a big hit the film’s going to spark off any interest. So I think in that sense, it was different. It has a slightly different demographic maybe although I think it overlaps here and there with something like Spider-Man. But I think certainly the interest on this film is enormous. Of course it’s thanks to the absolutely unprecedented success of the book but also the fact that the film itself is being done by such a high caliber of people that are involved in it. Ron Howard and Bryan Grazer, the actors playing the leading roles. They really constitute the best of the best so I think that gives the whole thing a sense that this is very much an event, this is an important film in the year.”



The Da Vinci Code movie sticks faithfully to the book, so the plot was not as secret as Spidey 2 where nobody knew how the screenwriters would interpret Doc Ock. Still, Molina respected the studio’s privacy with the film.

“We weren’t sworn to secrecy. I mean, unlike what a lot of people outside the film industry think, we’re not all treated like children. But there was a sense of trying to keep it all under wraps because you want it to be an event. When a movie this big is being made, it’s only natural that you want to protect the product. Like at car shows when the latest models are kept under those wraps. I think that’s where the term comes from, isn’t it? Keeping it under wraps. All these big, intriguing, enticing shapes are kept under these silken curtains until the very last minute when it gets pulled away and everyone goes ooh. I think it’s the same thing. You want the event to be authentic and a real event. You don’t want half of the audience kind of saying, ‘Oh yeah, we’ve seen it. I saw it on the internet.’ I think it’s only fair that the studios play things close to their chest because they want the movie to be an exciting thing for audiences to go and see.”

The Da Vinci Code opens this Friday, May 19th.

For the trailers, movie stills, posters, early reviews, synopsis and more info, go to The Da Vinci Code Movie Page.


Stay tuned for updates.

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Compiled By (Sources)
Fred Topel
Sources: Image property of Sony Pictures
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