Superman Returns
Duracell and Warner Bros. Team for Superman Returns
Duracell this week revealed a Super Hero-themed commercial as the latest spot in its successful "Trusted Everywhere" advertising campaign. The new ad, entitled "Superman," was unveiled as a part of an integrated promotional partnership with Warner Bros. Pictures, tied to the release of the Studio's forthcoming action adventure Superman Returns, which arrives in theaters on June 28.
The 15-second spot begins with several visual cues from the movie - Clark Kent's black-rimmed glasses, Superman's telltale red and blue uniform and red boots and a picture of Lois Lane. The camera then shows a close-up of Superman focusing on an alarm clock ringing on a bedroom nightstand as he uses his X-Ray vision to reveal a Duracell battery inside.
It is a unique "tongue and cheek" treatment in which the overall takeaway of the spot is that everyone, even Superman, has to depend on a battery. This is highlighted by the copy line - "even a Super Hero has to get up in the morning. Duracell...Trusted Everywhere."
Along with the new commercial, Duracell will introduce several promotional extensions including Superman-themed retail displays and special packs containing a free Superman Returns Powerlight. The special packs, offered in AA 8-packs, will be available nationwide at participating retailers beginning this month.
"We're delighted to partner with Superman Returns, which promises to be a summer blockbuster," said Mark Bertolami, vice president of global marketing, Duracell. "We've had tremendous success with previous entertainment-based advertising and promotional campaigns. These programs appeal to consumers, create strong value for retail partners and provide a creative way for us to reinforce that consumers can trust Duracell to power their important devices."
*Just a brief mention, you can actually catch Superman Returns late on the 27th (FYI).
Save the Date: World Premiere of Superman Returns Wednesday, June 21
WHAT: Following a mysterious absence of several years, the Man of
Steel comes back to Earth in the epic action-adventure
Superman Returns, a soaring new chapter in the saga of one
of the world's most beloved superheroes. While an old enemy
plots to render him powerless once and for all, Superman faces
the heartbreaking realization that the woman he loves, Lois
Lane, has moved on with her life. Or has she? Superman's
bittersweet return challenges him to bridge the distance
between them while finding a place in a society that has
learned to survive without him. In an attempt to protect the
world he loves from cataclysmic destruction, Superman embarks
on an epic journey of redemption that takes him from the
depths of the ocean to the far reaches of outer space.
Warner Bros. Pictures presents, in association with Legendary
Pictures, a Jon Peters production in association with Bad Hat
Harry Productions, a Bryan Singer film, Superman Returns,
starring BRANDON ROUTH, KATE BOSWORTH, JAMES MARSDEN, FRANK
LANGELLA, EVA MARIE SAINT, PARKER POSEY, KAL PENN, SAM
HUNTINGTON, and KEVIN SPACEY. Directed by BRYAN SINGER, the
film is produced by JON PETERS, BRYAN SINGER and GILBERT
ADLER. The executive producers are CHRIS LEE, THOMAS TULL and
SCOTT MEDNICK. The screenplay is by MICHAEL DOUGHERTY & DAN
HARRIS, story by BRYAN SINGER & MICHAEL DOUGHERTY & DAN
HARRIS. The director of photography is NEWTON THOMAS SIGEL
A.S.C.; the production designer is GUY HENDRIX DYAS; the film
is edited by JOHN OTTMAN and ELLIOT GRAHAM; the music is by
JOHN OTTMAN; and the costumes are designed by LOUISE
MINGENBACH. The film is based upon Superman characters created
by JERRY SIEGEL & JOE SHUSTER and published by DC Comics.
WHO: From the film: Brandon Routh, Kate Bosworth, James Marsden,
Frank Langella, Eva Marie Saint, Parker Posey, Kal Penn, Sam
Huntington and Kevin Spacey, with director Bryan Singer.
Celebrity guests to follow.
WHEN: Wednesday, June 21, 2006
Crew Arrivals: 4:45PM
Celebrity Arrivals: 6:00PM
Screening: 7:00PM
WHERE: Mann Village and Bruin Theaters
948 Broxton Avenue
Westwood
Superman Returns will fly into theatres on June 27th.
For movie clips, movie stills, the trailers, TV spots, movie info and synopsis,
go to the Superman
Returns Movie Page.
Stay tuned for updates.
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