By Ryan Parsons | Image property of New Line Cinema.
Snakes on a Plane
Though New Line Cinema is working over time to keep Snakes on a Plane always on the minds of moviegoers across the nation, they aren't too concerned about the critics.
Snakes on a Plane Says No to Press
Doing what Disney did with Pirates of the Caribbean: Dead Man's Chest, New Line has announced that there will be NO pre-release press screenings for Snakes on a Plane. Though some may take this as a shock, it is not too surprising considering the film's genre and, well, the story behind it.
According to Variety, Snakes on a Plane is a film for the fans and not the critics. After a few positive reviews appeared online for Snakes after a couple early screenings, New Line figured that was good enough to keep the hype boosted and figured they would end it there. Why? Well, there is a good chance that critics are planning on tearing this film apart faster than the snake can strike. Though these reviews won't deter some, it is likely that they would hurt opening box office numbers.
The hype machine can't afford a hit of negative reviews.
New Line said Monday that the decision to avoid pre-reviews was the result of the fan support for Snakes, directed by David Ellis.
"Understanding that they would be the driving force behind the film, we decided early on they should be the first to see it," the mini-major said. "They will have the opportunity on Thursday evening, Aug. 17, at 10 p.m. shows across the country. We are not planning any advance media or promotional screenings prior to that."
Snakes on a Plane comes to theatres on August 18th.
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