By Ryan Parsons | Images property of Sony Pictures.
Monster House
While Monster
House faired well over the weekend box office it was Monster House 3D
that exceeded expectations. Played on the Real D Digital 3D format, the
film was able to rake in an additional $2.4 million.
Monster House 3D Box Office
The REAL D Digital 3D presentation of Columbia
Pictures’ Monster House 3D exceeded industry expectations,
grossing $2.4 million opening weekend on only 178 screens in 162 theatre
locations. The combined earnings for the 2D and 3D presentations of Monster
House also surpassed box-office expectations, grossing $22 million
opening weekend.
The 3D per-theatre location average for Monster House was
more than $15,000 opening weekend, July 21. More than 11% of the gross for
Monster House came out of the 178 screens that were playing
the film in the REAL D Digital 3D format – this means that less than
5% of theatres showing Monster House delivered more than
11% of the box-office gross.
“REAL D Digital 3D greatly enhances a film's box office performance,
and this weekend’s 3D presentation of Monster House
exceeded our highest expectations,” said Michael V. Lewis, Chairman,
REAL D. “Audiences bought tickets to Monster House 3D
early, helping to contribute to a near sell-out of REAL D screenings nationwide.”
Monster House 3D audiences received comfortable, lightweight
glasses that enabled them to view the motion picture in the REAL D Digital
3D format. Unlike traditional anaglyph (red and blue) 3D, REAL D Digital
3D leverages digital cinema projection technology to eliminate eye fatigue,
ensuring moviegoers enjoy the most comfortable 3D viewing experience possible.
To find a REAL D Cinema, log on to www.REALD.com
and check local listings for REAL D Cinema theaters and show times.
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