By Ryan Parsons | Image property of Columbia Pictures.
Casino Royale
Columbia Pictures has been on their toes thanks to all the Bond haters for the upcoming installment Casino
Royale. Bond with blonde hair? No good. Bond with watery blue eyes? No good. Daniel Craig? For some unapparent reason, no good.
Well, this latest development should have Bond haters in the streets.
Heineken Promotion in Casino Royale
Though Bond fans have come to know James Bond as a fan of a good martini -- shaken, not stirred -- it looks like Columbia Pictures is ready to switch things up a bit by throwing beer into the mix.
Just remember the golden rule: beer before liquor and you've never been sicker.
According to THR, Bond is a beer man in Casino Royale. Amsterdam-based brewing company Heineken is forging ahead with a ground-breaking six-figure promotional partnership with Eon Prods. and Sony Pictures Entertainment to get Bond drinking out of the green bottle.
It turns out that this move would be accurate to Ian Fleming's Bond. Casino Royale, one of the original works from Fleming, is also one of the few 007 installments that has the spy drink a brewhaha.
Heineken International's promotional campaign for the 21st Bond picture will include a television commercial featuring Bond girl Eva Green that was directed by Oscar-winner Stephen Gaghan. The ad was shot on the movie's Czech Republic set earlier this year. It marks the first time a commercial product has been allowed access to the actual Bond set to shoot an ad, Heineken said.
Casino Royale comes to theatres on November 17th.
For more clips, movie stills, production photos, teaser trailer, synopsis and movie info, go to the Casino Royale Movie Page.
Stay tuned for updates.
Though the facts are unclear, it has been said that Bond, after botching a job in Casino Royale, walks up to a bar and orders a martini. Whether this is his first martini is yet to be known.
Upon ordering the martini the bartender asks if he would like it 'shaken or stirred.' Bond responds with something like, "Do I look like a give a f*ck?"
Add to Heffee!
