By Ryan Parsons | Image property of 20th Century Fox.
Though Borat has had audiences giggling and publications raving, Fox still doesn't know what to think of it. Though the film recently got the cover of EW, the statistics show that still not enough people now about the Kazakh reporter coming to America to make us laugh ourselves into oblivion.
According to Variety, a laffer to the likes of Borat is hard to predict in the box office. Already considered a phenomenon by some lucky comedians given the privilege of screening the film, Fox is carefully strategizing the rollout of this film. But they got to be careful. Why? Uhh, we, don't, uhh, know; but let's assume word of mouth has something to do with it.
To kick off the film's release on November 3rd, Fox will release Borat to a measly 800 screens. The number will then grow week to week as reviews appear and awareness grows.
A rival studio distribution exec, who attended a recent Borat screening that was part of the buzz-building Los Angeles Blackcarpet screening series organized by MySpace.com, described audience reaction as nothing less than manic. Lines snaked around the block.
Though this may seem like a bump in the road, Fox hopes they know what they are doing to get even more attention for the film. Sacha Baron Cohen, Borat himself, is already working on a new reality-based film on a character he is creating. Cohen will co-write the script and produce with Borat producer Jay Roach. The new character is a closely guarded secret, with the film's gameplan expected to closely follow that of Borat. So watch out for film crews jumping out of rickety vans if you don't want to be pranked.
Borat opens to 800 screens on November 3rd.
For the trailers, early reviews, posters and more movie info, head on over
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