By Ryan Parsons | Image property of 20th Century Fox.
Borat
Fox 'was' worried. Even though Sacha Baron Cohen's
Borat received
the cover of Entertainment Weekly and sports a fanbase from HBO's Da Ali
G Show, Fox decided to do a 'limited' opening weekend release with only
~830 screens. Up against two opening titles that had approximately 7,000
screens combined, Borat still came in as number one for
Friday.
"Great Success!"
Box Office: Borat Scores
Both Santa
Clause 3 and Flushed
Away supposedly had more 'awareness' than Borat
before entering theatres this weekend. Each film opened on somewhere near
3,500 screens and neither could take down a single reporter from the great
nation of Kazakhstan. Santa Clause 3, as expected, pulled
in a little over $5 million on Friday. Flushed Away, an
animated film that has been scoring some of the highest
reviews this year, was only able to pull in ~$4.6 million.
Borat, a film that Fox limited to 837 screens for its opening
weekend, was able to take in a whopping $9 million plus change. This news
comes as no surprise to those who have seen or tried to see the film. Each
moviegoer either got an easy laugh or turned away at the door due to tickets
being sold out. Sold out theatres were the norm this weekend for the film.
Though Friday's numbers are the only to be reported, it is already assumed
that Borat will finish out the weekend on path with opening-day
numbers. In short, this weekend has already been handed to Borat
and, with Borat coming to even more screens next week, expect a big second
weekend as well.
If you need more reason to check out Borat, just head on
over to RottenTomatoes
and enjoy the unanimous critical acclaim that film has received over there.
If you have already seen Borat or feel more like an animation,
definitely head on over to Flushed Away, as the animated
film has also received a lot of praise from the critics.
Borat is out in theatres now.
For the trailers, clips early reviews, posters and more movie info, head
on over to the Borat
Movie Page.
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