Pirates sails around the world.
What is Walt Disney Pictures up to?
Pirates of the Caribbean: Dead Man's Chest Race
Walt Disney Pictures has teamed up with Volvo in
marketing Pirates of
the Caribbean: Dead Man's Chest. To help promote the film,
Disney will have a Pirates sail boat join the Volvo Ocean Race. This means
that sailors will have to look at a Pirates one-sheet sail for 31,250 nautical
miles!
Obviously, this is a huge marketing step for Disney
as not only will the Pirates boat get tons of coverage during the
nautical race, but it will also be seen on a global scale.
Dick Cook, the chairman of Walt Disney Studios had this to say about the
event:
We're excited to be participating in the prestigious Volvo Ocean
Race, which is very much like the 'formula one' of yacht racing. This is
a fun and unique way to remind viewers all over the world that 'Pirates
of the Caribbean: Dead Man's Chest' will be sailing into theatres next summer.
Given the film's high seas adventures and nautical themes, this marathon
sporting event is a great way to make some waves and generate awareness
among the millions of viewers.".
Here is to that!
For further movie info, go to the Pirates
of the Caribbean: Dead Man's Chest Movie Page
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