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Million Dollar Homepage

Published October 7, 2005 in Internet
By Ryan Parsons | Image property of Million Dollar Homepage
Million Dollar Homepage Million Doller Homepage
I know, I know. It is a rare thing to see an article on CanMag.Com that is not either about films, television or video games, but this website is just too cool to pass up. What the hell are you going to talk about around the water cooler tomorrow? Wait! Tomorrow is Saturday... maybe this will create some discussion at dinner.

Anywho, I have been watching a website titled 'The Million Dollar Homepage' for the last couple of weeks now and have to say that the idea presented on the site is definitely worth spreading around. In a strategy I call 'pixel advertising', a twenty-one year old college student named Alex Tew has recently discovered internet gold.


Homepage of Pixels


Alex took a simple website idea and somehow made it work with glorious results. Taking a single page of a website, the home page, Alex is selling off every viewable pixel. Now, if you do not know exactly what a pixel is, check out what Alex has to say about it:

The idea is simple: to try and make $1m (US) by selling 1,000,000 pixels for $1 each. Hence, 'The Million Dollar Homepage". The main motivation for doing this is to pay for my degree studies, because I don't like the idea of graduating with a huge student debt. I know people who are paying off student loans 15-20 years after they graduated. Not a nice thought!

So, everyone is welcome to buy my pixels, which are available in 100-pixel 'blocks' (each measuring 10x10 pixels). You will see the homepage is divided into 10,000 of these 100-pixel blocks (hence there are 1,000,000 pixels in total). The reason for selling them in 100-pixel blocks is because anything smaller would be too small to display anything meaningful.

You can buy as many pixels as you like, as long as there are some available (see the live stats in the top right corner of the page). When you buy some pixels, you can then display an image/ad/logo of your choice in the space you have purchased. You can also have the image click through to your own website. However, no obscene or offensive images are allowed.

The pixels you buy will be displayed on the homepage permanently. The homepage will not change. Using some of the money I make from the site, I guarantee to keep it online for at least 5 years, but hopefully much longer. I want it to become a kind of internet time capsule. So, in the long run, I believe the pixels will offer good value. You will have a piece of internet history



When I first began to watch the site I figured that, though it was a fresh idea, the site would die quickly and the owner, Alex, would end up having to drop the rate in order to get people to fill in the ad blocks. But no! According to the current stats as of this article, 'The Million Dollar Homepage' has sold 311,300 pixels! And, just in case you are a little slow, this would mean that Alex has already received $311,300 dollars all for a single internet page. With this type of success, there are obviously a ton of new sites popping up around the internet that attempt to copy exactly what Alex has already done. As incentives, the newer sites offer pixels at a much smaller rate than 'The Million Dollar Homepage.' However, these new sites have done nothing to deter the popularity of the original.

Below is a snapshot of the Alexa stats for 'The Million Dollar Homepage.' I'd expect most our readers to have no idea what this means, so let me just say it charts the growth in popularity, aka traffic, to any particular website. Have a look:

Million Dollar Homepage Million Doller Homepage statistics.

Now my only question is if I want to fork over $600 to see the letters CANMAG running across 600 pixels. Hmmm, decisions decisions. To get the full gist of the site, head over to MillionDollarHomepage. And, before you ask, I am jealous.

Stay tuned for updates.


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Ryan Parsons
Sources: Image property of Million Dollar Homepage
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