I know, I know. It is a rare thing to see an article
on CanMag.Com that is not either about films, television or video games,
but this website is just too cool to pass up. What the hell are you going
to talk about around the water cooler tomorrow? Wait! Tomorrow is Saturday...
maybe this will create some discussion at dinner.
Million Doller Homepage
Anywho, I have been watching a website titled 'The
Million Dollar Homepage' for the last couple of weeks now and have to
say that the idea presented on the site is definitely worth spreading around.
In a strategy I call 'pixel advertising', a twenty-one year old college
student named Alex Tew has recently discovered internet gold.
Homepage of Pixels
Alex took a simple website idea and somehow made
it work with glorious results. Taking a single page of a website, the home
page, Alex is selling off every viewable pixel. Now, if you do not know
exactly what a pixel is, check out what Alex has to say about it:
The idea is simple: to try and make $1m (US) by selling 1,000,000 pixels for $1 each. Hence, 'The Million Dollar Homepage". The main motivation for doing this is to pay for my degree studies, because I don't like the idea of graduating with a huge student debt. I know people who are paying off student loans 15-20 years after they graduated. Not a nice thought!
So, everyone is welcome to buy my pixels, which are available in 100-pixel 'blocks' (each measuring 10x10 pixels). You will see the homepage is divided into 10,000 of these 100-pixel blocks (hence there are 1,000,000 pixels in total). The reason for selling them in 100-pixel blocks is because anything smaller would be too small to display anything meaningful.
You can buy as many pixels as you like, as long as there are some available (see the live stats in the top right corner of the page). When you buy some pixels, you can then display an image/ad/logo of your choice in the space you have purchased. You can also have the image click through to your own website. However, no obscene or offensive images are allowed.
The pixels you buy will be displayed on the homepage permanently. The homepage will not change. Using some of the money I make from the site, I guarantee to keep it online for at least 5 years, but hopefully much longer. I want it to become a kind of internet time capsule. So, in the long run, I believe the pixels will offer good value. You will have a piece of internet history
When I first began to watch the site I figured
that, though it was a fresh idea, the site would die quickly and the owner, Alex, would end up having
to drop the rate in order to get people to fill in the ad blocks. But no!
According to the current stats as of this article, 'The
Million Dollar Homepage' has sold 311,300 pixels! And, just in case
you are a little slow, this would mean that Alex has already received $311,300
dollars all for a single internet page. With this type of success, there
are obviously a ton of new sites popping up around the internet that attempt
to copy exactly what Alex has already done. As incentives, the newer sites
offer pixels at a much smaller rate than 'The
Million Dollar Homepage.' However, these new sites have done nothing
to deter the popularity of the original.
Below is a snapshot of the Alexa stats for 'The
Million Dollar Homepage.' I'd expect most our readers to have no idea
what this means, so let me just say it charts the growth in popularity,
aka traffic, to any particular website. Have a look:
Million Doller Homepage statistics.
Now my only question is if I want to fork over
$600 to see the letters CANMAG running across 600 pixels. Hmmm, decisions
decisions. To get the full gist of the site, head over to MillionDollarHomepage.
And, before you ask, I am jealous.
Stay tuned for updates.