IPod does Podcasting.
A Look at Podcasting
While RSS has had the capacity to include audio files for a
few years, only recently have entrepreneurs made the
conceptual leap, taking advantage of the new power held
within this communication medium. In reality, podcasters
cover the gamut; some are professional broadcasters, while
others are obvious amateurs.
Podcasts are usually published with associated meta
information that includes descriptive data about each
specific audio file. This allows listeners to make a
determination of which audio items are of interest. If
listeners are using a news aggregator that supports
podcasting, they will automatically receive updates in
their feed reader or news aggregation software when a new
podcast exists for a feed that they have subscribed to.
Why is podcasting so beneficial to the subscriber?
Unlike traditional radio, with podcasting the subscriber
decides what content he/she receives. Podcasting is
extremely useful to the subscriber because the user can
easily receive information he/she would like, and listen to
it when they want. The material, once downloaded, can be
listened to and viewed on wireless handhelds, allowing
subscribers to utilize time on the road.
The Ipod.
The fate of podcasting is in the hands of the subscribers.
The subscriber can easily delete podcast feeds that do not
satisfy their needs with the single tap of a button.
Ultimately, the subscriber maintains control and determines
what podcasts are deemed successful. This intrinsically
builds in a quality control level and will ensure that the
more innovative instructional and interesting podcast feeds
survive.
The technology is fresh and, like the Internet, is opening
doors to entrepreneurs. As podcasting evolves, users will
find more creative kinds of audio content to deliver. The
low barrier to entry has forced this new medium to the
forefront, as businesses and individuals have really little
to lose in adding podcasting as a communication channel.
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