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Cloverfield Bites the Head Off the Box Office

Published January 20, 2008 in Box Office
By Ryan Parsons | Image property of respective holders.
Cloverfield Poster Cloverfield
Though the holiday box office has still got a day left, Cloverfield has already bitten off quite a few records.

What is Cloverfield? A Box Office Hit, That's What

Cloverfield enjoyed a monstrous debut. With $41 million over the weekend, the film has quickly become the biggest January opening ever.

Paramount, who has been seeking an easy hit, has to be thrilled. One of their lower-budget productions -- it cost only $25 million including marketing -- has become the studio's 10th best opening of all time. In short: If JJ Abrams is getting laid, ain't nobody getting laid.

(Paramount still has another day of massive moviegoing to look forward to thanks to the Martin Luther King Jr. holiday.)

Further making this winter weekend feel super hot, Fox's 27 Dresses opened at a stellar $22.4 million. It is unprecedented for two films to open so well on the same weekend this time of year, even on the extended holiday frame.

With its opening bow, 27 Dresses has received the title of eighth best January opening ever. Like Cloverfield, this romantic comedy was relatively ($30 million) cheap to produce.

Unlike Snakes on a Plane, Paramount's extended and very-secretive marketing for Cloverfield actually paid off.

"I think this movie defines what we want to do at Paramount. It is a movie that took a big creative risk," Par vice chair Rob Moore said. "We really wanted to be in business with J.J. and his team, who came up with a really creative execution. And the marketing and distribution team were able to execute a great campaign."

Thanks most in part to Cloverfield and 27 Dresses, the weekend box office is up a whopping 19% from 2007.

And Hollywood rejoiced: Yay!
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Ryan Parsons
Sources: Image property of respective holders.

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