By Ryan Parsons | Image property of respected holders.
G.I. Joe
After drafting all sorts of hotness (Sienna Miller and Rachel Nichols) and talent (Marlon Wayans, Channing Tatum and Dennis Quaid) for G.I. Joe over the last two months, it looks like the production was unaffected by the ongoing WGA strike and has entered production today.
G.I. Joe Begins Filming
In an earnings announcement from Hasbro (reported through AP) we learn that G.I. Joe was scheduled to begin filming today.
Its shares rose almost 2 percent in morning trading.
Sales climbed to $1.3 billion from $1.1 billion a year earlier.
President and Chief Executive Alfred J. Verrecchia said that due to a 14 percent to 15 percent increases in costs, there will be price increases in 2008 because the company plans to hold its margins steady with those of 2007. He said he expected a strong 2008.
"We're in good shape inventory-wise. We've got a lot of momentum," he said.
This year, Hasbro expects Transformers to continue doing well due to an animated series that started in January. Star Wars and Spider-Man are also expected to release animated shows later this year.
Two Hasbro-related live-action movies are scheduled to be released in 2009 — Transformers 2 and G.I. Joe, based on the Hasbro action figure starts shooting Monday, Verrecchia said. Despite a Hollywood writers strike, there were no delays in the movies' production schedules, he said.
If this is true, it is only a matter of time before we get a glimpse of some of the first pictures from the set. Stay tuned for that.
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