Keith Addis has experience doing horror on television. He also produced the Masters of Horror series. However, Fear Itself is on NBC, standard network television. Still, he's gotten few notes from standards and practices.
Addis Brings Experience to Fear Itself
"Remarkably little because we worked very closely with NBC and Lionsgate in the development of the projects with a real conscious eye to fitting inside those parameters as much as we could," said Addis. "There's been some good-faith negotiation about issues because a lot of the issues are new for us and new for the network because I'm not sure anything like this has ever been on television. But the partnership has been a great one, and I don't think either side feels that compromises were made that were counterproductive."
Of course, there are always uncut DVDs. "There's a school of thought that some people feel, I'm certainly one of them, that very often that which you can't see is much more terrifying than what you can see. Other people feel differently, and I think generally speaking, some of the things you can't see on NBC you will be able to see on the DVDs."
Or, maybe some directors don't want to show more blood. "One of the things that Andrew [Deane] and I were amazed to find out early on was how many of the filmmakers were absolutely incapable of seeing real blood, guys who would use literally gallons and gallons of theater blood. Stuart [Gordon] passed out the last time one of his kids got a cut finger, literally fainted. Almost all of them can't handle any real physical violence at all. So it's this vicarious way for many of the filmmakers of dealing with their own demons that I think is one of the most interesting motivations they all have."
Fear Itself shows a different scary story every week. Unlike other anthology shoes, there is no connective device like a narrator. Each one just goes.
"It was discussed, but ultimately we decided it was a convention that had been used so many times that it felt stale."