Columbia Pictures has confirmed that they have decided to push the theatrical release of Quantum of Solace back a single week to November 14th. No, the film didn't need more time, the date just is all about strategy.
"The strategic move places the highly-anticipated James Bond adventure one week closer to the prime movie-going holiday window and takes advantage of last week's decision to move the release date of Harry Potter and the Half-Blood Prince."
"We saw the film recently in London and Marc Forster, Daniel Craig and the entire team at EON have truly delivered another extraordinary Bond adventure," said Jeff Blake, Chairman of Worldwide Marketing and Distribution for the Columbia Tristar Motion Picture Group. "'Quantum of Solace' is a seamless continuation of the storyline that began with the last film. We believe November 14th is a great date that allows us to play straight through Thanksgiving and right into Christmas. The Bond films have a long history of entertaining audiences in this holiday corridor going back to Goldeneye in 1995. The studio enjoyed tremendous success opening 'Casino Royale' in North America on November 17, 2006, and we believe this decision will give the public a wider opportunity to see the film over the holiday."
Well, one can definitely understand their reasoning.
Quantum of Solace opens to theaters on November 7th.
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