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Abrams Talks Star Trek Marketing and Shatner Involvement

Published September 9, 2008 in Movie News
By Ryan Parsons | Image property of Paramount, AMC Blogs
Star Trek Poster Star Trek
It's been a while since we've had any cool updates for Star Trek. Not that we're necessarily surprised considering that JJ Abrams is as secretive as they come, but we still wouldn't mind an update here and there.

Fortunately for us, Abrams has surfaced to discuss his upcoming series Fringe and was willing to touch upon a couple Star Trek details.

Star Trek Discussion: Shatner & Marketing

AMC Blogs' SciFi Scanner recently caught up with JJ Abrams and was able to get the top-secret director to answer a couple questions about Star Trek.

Q: You've utilized viral marketing in the past, yet we've seen very little so far for Star Trek. Can we expect more?

A: The viral marketing I approach from the point of view of "What would be fun for me to go through?" I think there can be some great stuff with Trek that way; I just don't want to waste anyone's time. I don't want to do anything where you feel like, ugh, that wasn't worth it. It could be great, but it's all still in development.

Since it was viral marketing that helped give Cloverfield heightened box office numbers, I am sure we can expect at least some er, creative advertising around Star Trek.

While William Shatner's involvement in the project has been debated ever since pre-production, JJ Abrams explains exactly why we shouldn't expect to see him in the final cut.

Q: How do you react to William Shatner's ire at not having a role in the movie?

A: It was very tricky. We actually had written a scene with him in it that was a flashback kind of thing, but the truth is, it didn't quite feel right. The bigger thing was that he was very vocal that he didn't want to do a cameo. We tried desperately to put him in the movie, but he was making it very clear that he wanted the movie to focus on him significantly, which, frankly, he deserves. The truth is, the story that we were telling required a certain adherence to the Trek canon and consistency of storytelling. It's funny -- a lot of the people who were proclaiming that he must be in this movie were the same people saying it must adhere to canon. Well, his character died on screen. Maybe a smarter group of filmmakers could have figured out how to resolve that.

Star Trek opens to theaters on May 8th, 2009.

For the trailer, posters and more movie info, go to the Star Trek Movie Page.
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Ryan Parsons
Sources: Image property of Paramount, AMC Blogs

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