While I didn't find the latest trailer for Twilight to be all that incredible, Summit isn't really worried about me; as I'm not a high school girl. Taking advantage of the estrogen sect of moviegoers, Summit is reading into the film's hype and already has a sequel in the works.
The good people at DeadlineHollywoodDaily have reported that Summit Entertainment is readying a Twilight sequel. With little to go off of, why is the studio already geeked on the idea? Commercial hype mostly.
The film's soundtrack, though not yet available, is already on Amazon's Top 5 Best-Selling Albums. Borders made a retail exclusive calendar in anticipation of the film and the first print sold out in a few days. On the viral side, reports claim that the film's latest trailer was watched 3.5 million times in the first 48 hours of its online debut. Strong indeed.
While audiences have begun to compare Twilight to Harry Potter, there is one major difference. Summit's big-budget adaptation is surprisingly low-budget. The film's production cost was only $37 million, giving it tons of room to earn ample amounts of positive income.
Even with all the hype, Summit Entertainment is playing it smart and keeping their anticipations low. The studio is only expecting $20 million from Twilight's opening bow in North America. With a built-in audience thanks to 7.5 million domestic sales of the source material, expect the film to literally fly by this number.