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Zack and Miri Can't Upstage High School Musical 3

Published November 3, 2008 in Box Office
By Ryan Parsons | Images property of Dimension Films, Variety
Zack and Miri Make a Porno PosterZack and Miri Make a Porno
While many of us were counting on Zack and Miri Make a Porno to remove Disney's teenie bopper, High School Musical 3, from the top spot, it looks like the word 'porno' might have hurt the R-rated comedy's chances.

Box Office Bout: Zack and Miri Make a Porno vs. HSM 3


While all the films suffered from lacking audiences Friday thanks to Halloween, must rebounded just fine Saturday. Take HSM 3 for instance. The film earned a miniscule $1.7 million Friday to come back and gross $8.2 million Saturday. Thanks to the strong rebound, the Disney musical was able to earn an estimated gross of $15 million over the weekend; bringing the film's total domestic cume to $61.8 million.

While Kevin Smith assumed having an R-rated comedy with the word Porno in the title would help Zack and Miri Make a Porno, that couldn't have been further from the truth. Not only did the title make marketing the film to any wide audience close to impossible, but might have kept some out of the theaters this weekend. In the end, Zack and Miri earned an estimated $10.7 million during its opening bow; giving the comedy the #2 spot over the weekend.

In its second frame, Saw V came in just behind of Smith's Porno with $10.1 million.



Though Clint Eastwood's Changeling doesn't have the widest of wide releases, the film still posted a strong showing over the weekend by taking the #4 spot with $9.4 million. Since the drama played on few theaters, Changeling ended up with the best per location average with $5,085.

Thanks to some under performances and Halloween, the weekend was down 36% over the same frame last year.

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Ryan Parsons
Sources: Images property of Dimension Films, Variety
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