Darren Lynn Bousman knows that his new movie, Repo! The Genetic Opera, will not be as big as his previous films. The horror rock opera from the director of Saw II, Saw III and Saw IV opens in eight theaters, but early screenings have already cultivated a rabid fan base.
Repo! The Genetic Opera
"These fans have taken it upon themselves to market the movie," Bousman recalled. "The one that I just saw recently that blew my mind was this group of kids went to a shopping mall. Theyh ad a boom box, you see people walking, shopping and all of a sudden, the music starts and these kids jump out of everywhere and start performing 'Zyrtate Anatomy.' And you see these conservative shoppers being like, 'What the hell?'"
It took Bousman three Saw movies to get the film made, and even now it can only get a limited release. "It's a hard sell. Think about what it is. You pitch an idea about an organ repo man. Oh, that's cool. Then they sing the entire way through and dance. I think that everyone was kind of freaked out by that so it's been an uphill battle. But keeping with the traditions of the stage play, it was a battle to get the stage play off the ground. We started, I came aboard in 2001/2002 trying to get the little stage play off the ground. That was a battle."
Even with the cult following, Bousman fully expects that Repo will not be everyone's cup of tea. In fact, he's hoping for some spirited debate.
Repo! The Genetic Opera
"Some people will hate Repo. I'm not saying everyone's going to love it. In fact there will be a great portion of people that hate Repo. But there is a great portion that will love it and I think that regardless if you love it or hate it, it's something completely different. It's not the same stereotypes, the same cookie that's been pushed to you 100 times before. It's something completely new and unique. That's why I got into filmmaking."
Speaking of defying the stereotypes, the casting alone makes Repo a curiosity. "There's two ways to cast it. The very conventional way where you put the Avril Lavignes in, you put the Mandy Moores in. Or you cast like the script is which is completely out there and crazy and that's what I went to do in casting the movie, was to put together an eclectic cast. Pardon my French, but I wasn't the 'what the f*ck' factor. I wanted you to look at a poster and say, 'How is it humanly possible that Ogre and Paul Sorvino are in the same movie?'
Plus, any publicity is good publicity. "My favorite thing about Repo thus far is some of the people hate it so much that they've blogged about it numerous times. I love that. I'm like, 'Thank you. Your hatred for this movie has [inspired] five blogs about it. That's what I want.' I just want people to talk about it."