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Twilight Enchants Box Office

Published November 23, 2008 in Box Office
By Ryan Parsons | Image property of Summit Entertainment, Variety
Twilight Quad PosterTwilight
As expected, Summit Entertainment's adaptation of Twilight took the top spot at the box office during its opening bow. The only question now is whether it can hold up through Thanksgiving.

Twilight Dominates the Box Office

Thanks most in part to screaming girls -- and a surprising amount of screaming women -- Twilight was able to serve up $70.6 million during its opening bow. Summit Entertainment had expected numbers close to this, as the studio has already acquired and announced a sequel, New Moon.

Landing behind three Harry Potter movies, Twilight experienced the fourth best opening in November; knocking The Incredibles down to #5.

Twilight's draw also hurt Disney's Bolt, which opened below expectations with an estimated $27 million.

Even with the competition, Quantum of Solace was (barely) able to hold onto the #2 spot in its second weekend with $27.4 million.

While studios (other than Summit Entertainment) couldn't have appreciated the sharp declines their films experienced thanks to Twilight, they have to be relieved to see yet another terrific weekend at the overall box office; another reminder that films remain 'recession' proof.

Overall, the weekend box office was up a whopping 68% over the same frame last year.

Taking pointers from Harry Potter, Summit acknowledges that the film's success was most in part due to the popularity of the source material from author Stephenie Meyer.

“It’s clear that none of this would have happened had it not been for the incredible popularity of Stephenie Meyer’s books,” Summit prexy Richard Fay added. “Being an old English major, it’s good to know that kids still read.”

The only question now is whether Twilight can survive the sub-par reviews from the critics. Fortunately for Summit, fandom may have enchanted at least some into giving the adaptation positive word of mouth. When it comes to your regular moviegoer, however, we'll just have to wait and see.

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Ryan Parsons
Sources: Image property of Summit Entertainment, Variety

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