By Ryan Parsons | Image property of Warner Bros, Variety
Though Four Christmases did little to impress the critics, that didn't stop moviegoers from enjoying some holiday cheer. Thanks to Vince Vaughn and the rest of the box office lineup over the weekend, Hollywood has once again proved itself to be recession proof.
Four Christmases Gives Holiday Cheer at the Box Office
With economic woes it would seem that a majority of people out there have lowered their budgets on eating out while boosting their expenses on seeing theatrical releases. A fair trade if you ask me; but I'm more of a fan of doing both. Besides, a good steak is about the price of a single bucket of popcorn at the theater, right?
Four Christmases bowed over the Thanksgiving weekend with an impressive $46.7 million over the five-day frame or $31.7 million over the weekend. Both in their second weekend, Twilight and Bolt took the number two and three spot over the five days.
Twilight jumped the $100 million mark during its second frame with an estimated $39.5 million over the five-day weekend. While strong, Summit Entertainment has to feel their revenues from the franchise declining with a sharp 62% drop from the film's opening weekend.
Bolt, which had the best word of mouth last weekend, proved itself as a strong CG-installment by doing the impossible. Thanks to strong reviews and even better audience reactions, the animated adventure actually showed a 1% increase in ticket sales over its opening bow last weekend. The film grossed an estimated $36 million since Thanksgiving.
With Bolt taking much of the CG-going audience one would think there wouldn't be much left over for Madagascar: Escape 2 Africa. Not true! The DreamWorks animation also impressed by posting strong numbers in its fourth frame with $19.6 million.
To close out the pack, both Australia and Transporter 3 enjoyed Thanksgiving with $20 million and $18.5 million (respectively).
With just about every film earning money, the Thanksgiving box office was up over the same frame last year.
Alright Hollywood, you're still making money during these supposedly-tough times, how about throwing some money down on ad campaigns again? Just a thought...