While DreamWorks does a heck of a job promoting their upcoming 3-D Super Bowl spot for Monsters vs. Aliens, they did leave a couple things out.
Monsters vs. Aliens Super Bowl Spot Will Be Pricey!
We all know that commercials during the Super Bowl are incredibly pricey. So when we were told that DreamWorks Animation was planning on showing a TV spot for Monsters vs. Aliens we figured it to run about fifteen seconds. Our financial alarms went off the chain, however, when Dreamworks announced that the spot is ninety freakin' seconds. Ninety! As in nine-zero.
While the spot is beyond ridiculously expensive, DreamWorks also has to fork over the dough for the 3-D glasses. According to Jeffrey Katzenberg, the ad and the cost of giving away 150 million pairs of special glasses is going to cost the studio, "tens of millions of dollars." He calls it "perhaps the biggest media-advertising event in history."
Check out the Monsters vs. Aliens Super Bowl promo below (via TrailerAddict). Note - this is not the Super Bowl spot.
Will the ploy be worth the cost? Well, if anything, we all have to hand it to DreamWorks for dropping that kind of money in an economy that has everybody else pulling back.
Monsters vs. Aliens opens to theatres on March 27th, 2009.