By Ryan Parsons | Image property of New Line Cinema, Variety
He's Just Not That Into You
When given the option of children horror, fighting supers or romantic comedy, audiences chose He's Just Not That Into You over the rainy weekend.
He's Just Not That Into You #1 at Box Office
Thanks to a large ensemble, He's Just Not That Into You took the top spot at the weekend box office with $27.5 million. Thanks to wet weather, just about every film did well save for The Pink Panther 2, which opened below expectations with $12 million. Considering that the first Panther starring Steve Martin scored $20.2 million during its opening bow, I guess we shouldn't be expecting any more sequels.
Up next wasn't a new release but rather Taken, the Liam Neeson actioner that did incredibly well in its second frame. Dropping only 18%, the film another $20 million to take the #2 spot.
Thanks to the help of the 3D medium, Coraline did better than expectations with $16.3 million. The 3D showings accounted for 70% of the film's opening take. Focus Features' distrib topper, Jack Foley, gives credit to both the film's content and format for the strong numbers.
“It wound up playing very broadly,” Foley said. “It didn’t just settle into the family niche. It did extremely big business at night.”
“Thankfully, there have been a lot of pioneers before us,” Foley said of other distribs advancing the cause of higher-margin 3-D titles. “And one of these leads into another. Bolt goes into Coraline, which goes into Jonas Brothers and into Monsters vs. Aliens. It’s clear to me that people are excited about 3-D.”
While Taken picked up most of those seeking action, there was still enough leftover for Push. The film still managed to beat out expectations with $10.2 million.
Though the box office received less help from the minimal releases and Oscar contendars than expected, the weekend was still up over the same frame last year by more than 50%.
He's Just Not That Into You 
Add to Heffee!
