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Disney Buying Marvel for $4 Billion
By Ryan Parsons | Image property of respective holders, NY Times
Marvel
With Marvel's vast array of characters, one can only assume what it would cost to purchase up their entire library. Well, now we have a better idea, as Disney has decided that Marvel Entertainment is worth $4 billion.
Disney to Own Marvel Library
According to NY Times, Walt Disney Company is buying up Marvel stock in an agreed upon company takeover.
“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Robert Iger, Disney’s chief executive, said in a statement announcing the deal.
“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s chief executive officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”
The deal between Marvel and Disney is an interesting one. Disney has agreed to pay $30 a share plus .745 Disney shares for every Marvel share. Disney stock will account for approximately 40% of the transaction.
Besides publication and licensing, Marvel has recently become involved with film production. Iron Man and The Incredible Hulk were their first two releases, with Iron Man 2, Thor, The First Avenger: Captain America and The Avengers on their production slate. Check out the official announcement below.
Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters.
Acquisition highlights Disney's strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value.
Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (NYSE:DIS) has agreed to acquire Marvel Entertainment, Inc. (NYSE:MVL) in a stock and cash transaction, the companies announced today.
Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration.
Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion.
"This transaction combines Marvel's strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney's creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories," said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. "Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney."
"We believe that adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation," Iger said.
"Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Ike Perlmutter, Marvel's Chief Executive Officer. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world."
Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney's global lines of business to build and further integrate Marvel's properties.
The Boards of Directors of Disney and Marvel have each approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, effectiveness of a registration statement with respect to Disney shares issued in the transaction and other customary closing conditions. The agreement will require the approval of Marvel shareholders. Marvel was advised on the transaction by BofA Merrill Lynch.
Ryan Parsons
Sources: Image property of respective holders, NY Times
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