Still one of my favorite movies of the year -- think top 10 -- Star Trek is looking to make a last minute effort to earn some more money at the box office. Taking advantage of the Labor Day holiday, Paramount will run the film for a limited engagement at IMAX.
Star Trek Warps Back to IMAX
Why go see Star Trek at IMAX instead of a new release over the weekend? Er....
Star Trek, which chronicles the early days of James T. Kirk and his fellow USS Enterprise crew members, has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience through proprietary IMAX DMR technology. With crystal clear images, laser-aligned digital sound and maximized field of view, IMAX provides the world's most immersive movie experience.
Okay, I guess that is one reason. While I'd normally laugh at Paramount's double-dipping, I do have to admit that Star Trek is the perfect film for a holiday weekend. Fun, exciting, and pretty much safe for the entire family.