By Ryan Parsons | Image property of Universal Pictures, Variety
Couples Retreat has been described to me as contrived but funny. I personally try to avoid any possible flops starring both Favreau and Vaughn, as I'd hate to have my image of the two actors tarnished. Too my shock, however, the film ended up doing incredible at the box office.
Box Office Winner: Couples Retreat
In my defense, I did expect the romantic comedy to do just fine, but not with these sorts of numbers. In its opening three days, Couples Retreat was able to garner a nice cum of $35.3 million from ticket sales. Adding more comedy to the box office, Sony's Zombieland was forced to drop down to the number two spot with $15 million in its second frame.
Another film that deserves a HUGE pat on the back is Cloudy With a Chance of Meatballs. In its fourth weekend, the CG-animation continues to rake it in for Sony. The film took the number three spot with $12 million and is still showing signs of life for weeks to come.
But let's not stop with comedy and animation. Even the horror genre did well thanks to Paramount's Paranormal Activity. With a marketing campaign that showed audiences just how scared other audience members were while watching this legitimately scary movie, the horror was able to take the number five spot with $7.1 million. What? That number's not impressive? Well, the film did it from 160 locations; giving it a huge per-screen average of $40,595.
And let's keep the positive mentions rolling!
Last but not least, Disney/Pixar has not only been enjoying some strong international numbers from Up, but the Toy Story double feature has earned the studio a respectable $22.7 million over the past two weeks. Though the feature is expected to close out its run this week, I have to assume that the powers that be over at Disney are considering extending it.