By Ryan Parsons | Image property of Columbia Pictures
2012 may just be a lot more explosive fluff from Roland Emmerich, but it pushed the effects envelope far enough to receive massive returns at the box office. In short, audiences just can't help but watch their home planet get annihilated with CG.
Box Office Champ: 2012
Claiming the ninth biggest global opening ever, 2012 picked up $225 million during its opening weekend, with $160 million of that coming from the international audiences; the fifth best international opening of all time.
Sony Pictures obviously has reason to celebrate, seeing that 2012 gave the studio their second box office victory in a row after This Is It. With the celebration also comes a sigh of relief, as Sony needed to find a way to make back the $200 million spent on the film plus all the marketing. Though domestic audiences were iffy, the studio knew to count on showings overseas, where disaster pics typically do well.
"The opening number says that Roland Emmerich is an incredible filmmaker whose work resonates everywhere. He has truly set a new bar with this film in regards to the amazing images and special effects, as well as the story," said Sony prexy of worldwide distribution Rory Bruer.
Well, Rory was at least right with special effects, but moving on.
Coming in second was Disney's A Chirstmas Carol, which dropped a miniscule 26% in its second frame to an estimated $22.3 million. Disney predicted a small drop, as they expect the film to do well throughout the holidays.