By Ryan Parsons | Images property of Summit Entertainment, Variety
The Twilight Saga: New Moon
While I subconsciously wanted The Twilight Saga: New Moon to flop just as a lesson to Summit Entertainment for rushing the production of a popular franchise, there is no stopping screaming girls. I mean, Summit could have taken a dump, wrapped it in tinfoil, and put that in theaters with the label "New Moon" and tickets still would have sold. That being said, the Twilight sequel opened to the third best weekend of all time.
Box Office Report: The Twilight Saga: New Moon
Female-fueled ticket sales helped New Moon bring in a whopping $140.7 million during its opening bow. As an added bonus, the film opened to $118.1 million overseas. Do the math and you'll discover that New Moon saw an opening total of $258.8 million. The sequel easily bested Twilight's debut of $69.6 million a year back. Summit knew they had a good thing early on, especially considering that the film earned an impressive $26.3 million during the midnight runs, easily beating out the previous midnight record holder, Harry Potter and the Half-Blood Prince, which grossed $22.2 million. With the help of midnight runs, the ticket sales for Friday amounted to $72.7 million, also besting the previous Friday record held by The Dark Knight at $67.2 million.
The numbers were obviously far beyond Summit's expectations.
"This blew away a lot of preconceived notions about who you should play to, and how you get to a certain group," Summit prexy of distribution Richie Fay said.
Though one would assume that there would be little audience left over for the other wide releases, Warner Bros' The Blind Side did incredibly well with $34.5 million. Seriously - Wow.