While Arterton offered destiny in her poster Jake provides the courage. You'll notice that, like her, Jake's eyes penetrate right through the poster as if they were staring right at you. I will admit that I was a bit more comfortable with the staring when it was Arterton looking at me.
Though based off a game, you will notice other marketing campaigns such as this to help capture the female moviegoers.
Prince of Persia: The Sands of Time
Prince of Persia: The Sands of Time opens to theaters on May 28th, 2010.