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2009 Box Office Shows 3D Momentum

Published December 15, 2009 in Box Office
By Ryan Parsons | Images property of Pixar, Variety
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Last year I saw one movie in 3D - Beowulf. This year I was sure to see quite a few more. Jumping on board with the medium -- I will always prefer 3D CG animations over 2D -- I quickly saw the potential that names like George Lucas and James Cameron have been talking about the last half decade. Audiences are noticing too. In 2008 approximately $307 million in ticket sales were credited to 3D showings. That number more than tripled in 2009, with the number jumping to $1.3 billion. Leading the charge was Pixar's Up.

Box Office Report: Up vs Drag Me to Hell

Up wasn't the only film pushing the 3D medium. Credit also goes to Ice Age: Dawn of the Dinosaurs, Monsters vs. Aliens, Disney's A Christmas Carol, Cloudy With a Chance of Meatballs and G-Force.

With its increase in popularity, expect to see a lot more of 3D in 2010. Not only are more films -- just about every CG movie -- looking to be shown in both 2D and 3D, but more theaters, who were originally hesitant, are anxiously picking up 3D screens slash projectors. The market leader at the moment is RealD, which is likely what you saw if you didn't see the Dolby 3D Digital title at the beginning of your film.

But the year's not finished! James Cameron's Avatar will be bowing to more than 2,000 3D theaters domestically. The film is expected to kick loads off a** in 3D, especially since it is already being referred to as "groundbreaking" on the medium.

Now all we need are the 3D version to be included with the Blu-ray releases and we're set.

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Ryan Parsons
Sources: Images property of Pixar, Variety

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