By Ryan Parsons | Image property of 20th Century Fox, Variety
If there was ever a time for Avatar to prove itself, it was this fourth frame. Yeah, I know that the film passed one-billion the quickest worldwide, but this weekend definitely provided some new hurdles. Not only was the film up against some strong holdovers like Sherlock Holmes, but there were also three wide releases this weekend that all were hoping for a nice chunk of the moviegoing market share.
So - How did Avatar do?
Avatar Box Office Win for Fourth Frame
Avatar took on newcomers Daybreakers, Leap Year and Youth in Revolt and still remained on top over its fourth weekend. Taking in $48.5 million domestically and an impressive $143 million overseas -- up 4.5% from the weekend before -- James Cameron's latest installment continues to close the gap on his previous installment, Titanic. The film's total cume now lies at $1.34 billion, only $460 million short of Titanic's $1.8 billion.
Though box office estimates expected Avatar to do well, nobody expected this.
"We thought we would do $100 million overseas, but we really didn't know, because we're outside of holidays and kids are back in school," Fox co-prexy of international distribution Paul Hanneman said.
Thanks most in part to Avatar with some help from Sherlock Holmes, Alvin and the Chipmunks 2 and Daybreakers, another box office record has been made. The first weekend of 2010 is now the strongest start of any new year.
When it comes to Avatar beating Titanic, Fox now admits that the film's unrelenting momentum is now making the possibility a reality.