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Avatar on Top... Again

Published January 31, 2010 in Box Office
By Ryan Parsons | Image property of 20th Century Fox, Variety
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Though Avatar was put up against some new competition from both the action and romance genres, the film still managed to remain on top during its seventh weekend. In fact, it wasn't even close.

Avatar Takes Seventh Frame


Warner Bros put Mel Gibson and Edge of Darkness up against the film and got shut down. Touchstone took a shot at the title with their romantic comedy When in Rome and was also turned away. It turns out that combining both action and romance (with a dash of sci-fi) brings in the real money.

Avatar took down Titanic last week for the title of biggest global take ever (not counting inflation), and it's looking to take the title this week for best domestic haul; another one held by Titanic.

While Avatar is still under the biggest spotlight, Edge of Darkness did grab some attention this weekend considering that it marks Mel Gibson's comeback after his DUI incident that had him shouting anti-Semitic slurs. He did fairly well with $17.1 million.

When in Rome took the third slot for Disney/Touchstone with $12 million.



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Ryan Parsons
Sources: Image property of 20th Century Fox, Variety
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