By Ryan Parsons | Image property of Walt Disney Pictures, Variety
Alice in Wonderland
Bob Iger has been hinting at trying a new tactic on theatrical releases and, now with Alice in Wonderland quickly approaching, he's looking to test out the theory. I for one have seen every trailer for the film and still have absolutely no idea what to expect. Still on the fence, though bound to see it opening weekend, I can only wonder what this move might mean.
Alice in Wonderland Exiting Early
It's true. Most of the money a film makes in theaters usually comes during the first few weekends. After that the money seems to only trickle in; except your name is Avatar. While a typical wide release lasts in theaters for sixteen weeks, Disney is thinking that thirteen weeks sounds a whole lot better. Alice in Wonderland is expected to get this shortened treatment, allowing the film to get to DVD and Blu-Ray... Three weeks faster? Disney's films do well on DVD, though it doesn't instill much confidence on the film's theatrical run.
The move by Disney also works on the 3D level. With limited screens supporting 3D, pulling Alice early gives other studios opportunity to present their films in the third dimension. Playing nice? Kinda.
Other than that, now you only have thirteen weeks to see movies in theaters.
Alice in Wonderland opens to theaters on March 5th, 2010.