By Ryan Parsons | Image property of Walt Disney Pictures, Variety
Alice in Wonderland
The Burton/Depp combo remains a strong relationship indeed. Though most the word of mouth behind Alice in Wonderland has been pretty bad -- I've been receiving tons of complaints from family and friends the past few weeks about the film -- Alice, or should I say the Mad Hatter, continues to bring in the viewers.
Box Office Bout: Alice in Wonderland vs Diary of a Wimpy Kid
Even with the arrival of Repo Men, which obviously won't draw much from the family sector, The Bounty Hunter and Diary of a Wimpy Kid, Alice in Wonderland was still able to fetch another $34.5 million during it's third weekend at the box office. It looks like there were families to spare, as Wimpy Kid was still able to garner $21.8 million at the box office to take the number two spot. Bounty Hunter followed closely behind with $21 million.
Repo Men, however, did not fare so well with $6.2 million during its opening bow. Universal has to be hanging their heads low, after seeing a second 2010 release coming in far below expectations; The Green Zone being the other.
Disney, on the other hand, has got to be celebrating. Alice is the second major live-action installment that owes plenty of box office bite to its 3D counterpart. Disney prexy of domestic distribution Chuck Viane credited the 3D aspect as a driving force behind the film's success.
"It just proves nowadays that in the hands of someone like (director) Tim Burton, 3D can only enhance the overall experience," he said. "When you pair the right people, the sum of its parts often is greater than the whole."
Thanks in part to that, the weekend box office was up a solid 21% over the same frame last year.