One thing that sucks about a bad economy is how just about everybody now sees the glass half empty; when back in 2007 I'm sure most saw the glass half full. Take How to Train Your Dragon for instance. Though the film opened #1 at the box office over the weekend and broke IMAX records for best animated opening, the stock market does not seem to care. With the total domestic numbers coming in below expectations, DreamWorks Animation watched their stock dip a whopping 8% after the weekend. I mean, have they not read the (positive) reviews?
DreamWorks Animation Stock Dips
How to Train Your Dragon, once considered a possible new franchise for DreamWorks Animation could now come up sequel-less considering that the film underperformed Monsters vs Aliens, opening; though that film was actually not very good at all, unlike Dragon.
While the film might be considered a tiny let down to DreamWorks Animation, it did help push the idea that 3D is here to stay with 68% of revenues coming from 3D theaters.
"We believe that Dragon's' sales mix is yet another indication that 3D is the future of the movie industry," Pachter said.
What really sucks for DreamWorks is that Warner Bros' lame attempt at 3D with Clash of the Titans is going to result in less 3D screens running How to Train Your Dragon next week. Worst yet, the early feedback of Clash claims the film looks like shit in 3D. Nice going.