How to Train Your Dragon may have opened to theaters slightly below expectations held by DreamWorks Animation (and its shareholders), the film continues to show some serious legs. Now a box office success -- as it damn well should be -- the studio has decided to give the greenlight to a sequel.
Sequel Alert: How to Train Your Dragon
How to Train Your Dragon will have a sequel in theaters by the second half of 2013, says DreamWorks Animation CEO Jeffrey Katzenberg. To further take advantage of the now-booming franchise, there is also a live arena show in the works. Want more? Well, then you'd be happy to know that an online community (think WOW) and a TV show are being developed around the film.
"It's not where you start, it's where you finish," Katzenberg told analysts about "Dragon" during a conference call to discuss quarterly earnings, which turned out being up slightly over Wall Street expectations.