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The Expendables Blow Up the Box Office

Published August 16, 2010 in Box Office
By Ryan Parsons | Image property of Lionsgate
The Expendables Poster The Expendables Poster
The Expendables came up huge over the weekend, though I have to admit that I was hoping it would be Scott Pilgrim vs The World who we saw top the charts.

Box Office Champ: The Expendables


Lionsgate has to be celebrating right now, as Stallone's The Expendables saw more than just a testosterone-fueled male demo to earn a sizable $35 million at the box office. While the reviews would have suggested that Scott Pilgrim had more than deserved the number two spot, the female moviegoers out there went and saw Eat Pray Love anyway, though that film's feedback wasn't nearly as good.

Based on the popular novel, Eat Pray Love used Julia Roberts' star power to earn an impressive $23.7 million at the box office. While one would assume that every living female moviegoer would have been with Julia this weekend, The Expendables saw 39% of their audience come from the estrogen sect.

So who saw Scott Pilgrim vs The World? Well, here's my biggest disappointment of the weekend; if not the year. This film is so unique and so much fun that it should have killed it at the box office and, in my humble opinion, been the top film. But Universal Pictures seems to be jinxed this year, and Pilgrim's failure to succeed seems to be a continuation of the studio's bad luck. I'm fearful because Scott Pilgrim might bring us, the viewers, closer to the end of unique movies. When bad films do better at the box office, studios become more and more encouraged to stick with the safe, non-unique, films.

In other news, Toy Story 3 continues to break records for Disney/Pixar, having just crossed the $400 million domestic benchmark over the weekend; only the second Disney flick to do so.



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Ryan Parsons
Sources: Image property of Lionsgate
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