Donald Trump
Donald Trump on The Apprentice
“It’s been very different,” said Trump. “It’s been wonderful. I enjoy doing it. Obviously, they’re my kids and you know how I feel. They’ve really added a lot. They went to the Warton School of Finance. They were terrific students. They did really well. They’ve done very well in business and I think it’s added something very exciting into the show. Every once in a while Ivanka’s out. Don will be in, Bill [Rancic] would. We actually bring Randal in for a couple. It’s very interesting I think.”
Another significant change is that the contestants now live in “tent city.” “They’re not allowed in the house at any time. It really gets rough out there. You’ll see that in future episodes. It’s a mess. It’s disgusting. It really becomes absolutely disgusting. I think it probably is very much of a third world experience if you look at what happens. You’ll see what I mean. It’s an incentive to win. It’s an incentive not to live there and to go inside and I think it really works.”
In the weekly tasks, the winning project manager gets to retain his position until he loses. It increases the competitive incentives, though may not fully explore the pool of candidates. “It is something a little bit different, but it does give you an incentive to be a project manager. When you're project manager and you lose, it's very hard to overcome that and you really have a big disadvantage in the boardroom in terms of making it or in terms of being fired. So this gives somebody the incentive that, yes, if they lose, they have a problem, but if they win, they have an additional incentive. And we think it's something that's worked out very well. People really like it.”
The tasks themselves are a tad more TV-friendly than most of Trump’s real estate deals may be, including designing a bathing suit. But it all relates. “It's still business. It's design, it's business, whether it's a bathing suit or whether it's a building. And if you remember, Season One was lemonade. You were going to make and sell lemonade. That's the ultimate basic. [Now], we have sponsors for every show times 10. And what they wanted to do, however, is get away from Lexus, get away from Priceline, all of which are on the show by the way, get away from General Motors, get away from all of the people, Procter and Gamble, Levi Strauss. We have them all on the show [but] get away from them for a few episodes. Go into something like we did the first week and just go back to that basic thing that we did on Season One. Essentially we went back to the basics of lemonade and not necessarily selling cars for General Motors, etc.”
Stay tuned for updates.
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