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GM's Transformers!

Published February 20, 2007 in Movie Pics
By Ryan Parsons | Image property of respective holders.
In honor of their partnership with GM, DreamWorks/Paramount has announced that GM will be going forward with a promotional effort around Transformers in the near future. When you feature a dealer's vehicles, these are the cross promotions that come with the package.

Yes, we are sure to expect GM commercials featuring transforming cars.


GM's Transformers


Four new movie stars – “Bumblebee™,” “Autobot Jazz®,” “Autobot Ratchet®” and “Ironhide®” – from DreamWorks Pictures and Paramount Pictures’, in association with Hasbro’s, forthcoming July 4th action-adventure release, “Transformers™,” were introduced this evening by General Motors Corp. (NYSE: GM) as it hosted its sixth annual “ten” pre-Oscar fashion event at Paramount Pictures in Hollywood.

“Bumblebee” changes from the classic Chevrolet Camaro, and is a central character in the saga of aliens who take mechanical forms when on Earth “Autobot Jazz” converts from a Pontiac Solstice in a hardtop format. A Hummer H2, modified as a rescue vehicle, changes into “Autobot Ratchet” and “Ironhide” changes from a GMC TopKick medium-duty truck. They all star in this summer’s live-action blockbuster, Transformers, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, which will premiere July 4.

Buzz about the roles that these vehicles play in the movie has been spreading since a quick glimpse of the new Camaro was spotted in Paramount’s newest Transformers trailer, which began appearing in theaters on Dec. 20, 2006. This clip, which is currently the most-viewed movie trailer on Yahoo!, also contains images of the Solstice, H2 and TopKick for fans who were quick enough to have freeze-framed it.


Transformers/GM Partnership GM model used in Transformers

Transformers/GM Partnership GM model used in Transformers


Transformers/GM Partnership GM model used in Transformers

Transformers/GM Partnership GM model used in Transformers

Transformers is a compelling project and offers us a global platform for marketing GM products and building our brands,” said Mike Jackson, GM North America vice president, marketing and advertising. “It represents the perfect intersection of entertainment, marketing and design.”

“The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be the perfect ‘Bumblebee,’” said Michael Bay, the film’s Director. He continued, “It’s got beautiful lines and a classic, timeless look. There were no other cars that came even close. I have had a great working relationship with GM for many years and am psyched to be working with them on Transformers.”

Gerry Rich, President of Worldwide Marketing at Paramount Pictures, added, “We are thrilled to be working with GM on this incredible and action-packed film. Having integrated the cars as characters in the film is truly an innovative concept that will help eventize this exciting 4th of July tentpole film.”

GM will roll out a fully integrated marketing and promotional effort around the film in the near future, including a major Chevrolet promotion, according to Jackson.

Transformers opens to theatres on July 4th.

For the trailers, clips, posters, more pics and movie info, go to the Transformers Movie Page.

Stay tuned for updates.

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Ryan Parsons
Sources: Image property of respective holders.
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