By Ryan Parsons | Image property of respective holders.
I don't want to be the party-pooper, but the whole changing the word featured in the 1-18-08 posters strategy really isn't doing it for me. First we saw 'Monstrous', then we saw 'Terrifying', and now we have 'Furious'.
1-18-08 Poster is Furious
I wish Paramount and Abrams would have at least taken the extra effort to change the poster up a little. You know, besides the word printed on top. If this really does increase the hype, every studio should take note. Create an abstract poster, and then make thirty of them with a different word on each one. I would go with 'Complicated', 'What?', 'Needless', 'Bloated', 'For a good time...', and so on.
The good people at AICN got their hands on the 'Furious' poster below. They have also discovered that the film has a new working title. No, not Cloverfield, but Cheese.
1-18-08 Now Furious
1-18-08 opens to theaters on 1-18-08.
Movie page coming as soon as that word becomes the title.