By Ryan Parsons | Image property of respective holders.
Halo 3
Let's face it -- Halo 3 is going to be huge. Bungie/Microsoft could score up to $200 million the opening day -- not including the increase in Xbox 360 sales -- and they are doing all they can in marketing to show their confidence. The live-action Halo videos were impressive enough, but now we have a TV spot titled 'Believe' that will give even a non-Halo fan the chills. Somewhere Sony execs are pissing their pants.
Halo 3 Asks Us to Believe
Below is the extended, 90-second TV spot for Halo 3 titled "Believe". Just about everywhere I look and every radio station has some cross-promotion going on for the release of the game, but none can compare to marketing from the source. The spot below was made with actual miniatures. I don't want to ruin anything, so just watch:
Pretty insane, right? Well, check out this four-minute documentary that describes the making of this 'monument.' You heard correct, Bungie/Microsoft is taking this seriously:
That's it, 'flabbybuns' is coming out of retirement!