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PA Mom Animated into The Simpsons
By Ryan Parsons | Image property of 20th Century Fox.
The Simpsons Movie: Kwik-E-Mart
For those of you who always wondered if studios and partners follow through with Grand Prize contests, we have been alerted that the 7-Eleven contest for The
Simpsons Movie has declared a grand prize winner who will next find herself animated into an upcoming Simpsons episode.
Cheryl Yex Gets Animated
Cheryl Yex said she wonders what she would look like with blue hair. As the grand-prize winner of 7-Eleven® stores’ “Get Animated” online contest, part of the company’s campaign in July heralding The Simpsons Movie, the West Newton, Pa., mom and step-mom of three boys may soon find out. The highlight of the trip-for-two to Los Angeles is a visit with The Simpsons creative team at Fox Studios and the opportunity to be drawn into America’s longest-running comedy series. One of the summer movie season’s biggest hits, The Simpsons Movie, was released by Twentieth Century Fox Studios July 27.
When the “Instant Win” screen popped up on her computer, congratulating her on taking the top prize, Yex said she literally fell out of her chair. “I couldn’t believe it,” Yex said. “I was just trying to win one of The Simpsons Movie Kwik-E-Mart smocks.” The limited edition smocks were worn by store employees in the 7-Eleven stores converted to Kwik-E-Marts, the convenience store made famous on the show and featured in The Simpsons Movie. The green and turquoise shirts have quickly become collector’s items.
Yex said she hopes her character will not be too goofy, although she observed that she can’t think of any Simpsons characters who don’t fit that description. “Maybe they can draw me into a scene at Moe’s Bar or even better, the Kwik-E-Mart,” she said.
The Simpsons is the number-one show among men ages 18-34 and boys ages 12-17, also primary Slurpee® consumers. So how did a suburban mom find herself readying for a trip to the West Coast to be drawn into the irreverent animated series? “My kids love The Simpsons, and I began watching it with them,” Yex said. “They think this is all pretty cool.”
A regular visitor to www.slurpee.com, Yex said she likes to play the online games and collect virtual straws for Slurpee-themed prizes, although she said, “I’m not very good at the skateboarding game.”
Hundreds of famous celebrities have guest-starred in the program through its 18-year history, but the “Get Animated” winner marks the first time a fan will get the opportunity to hang out – in a cartoon sense – in the Simpsons’ hometown of Springfield. The month-long 7-Eleven “Get Animated” promotion awarded more than 711 prizes. To play the game, customers received coded game pieces with the purchase of select 7-Eleven fresh, cool sandwiches, grill items and Squishee-named Slurpee drinks and entered them at www.7-11Simpsons.com to instantly win Simpsons merchandise. Prizes included Simpsons products, Kwik-E-Mart t-shirts and uniforms, and complete DVD sets of “The Simpsons” TV show, seasons 1 through 10. Contest entrants who collected and entered 10 codes received a limited-edition “The Simpsons Movie” poster.
Yex and her husband, who she said could be a stand-in for Homer, will take their winning trip before the end of the year.
For the trailers, posters, review, synopsis and more movie info, go to The
Simpsons Movie Movie Page.
Ryan Parsons
Sources: Image property of 20th Century Fox.
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